How To Think About LinkedIn

Consulting
Written By Rick Watson

This year from LinkedIn, I personally have gained two customers recommended by people I did not know, who recommended me to a decision maker I had never met.

Let me let you in on a secret about LinkedIn. You can get customers from people who are not your followers.

Huh? How's that possible?! How do you convert someone who's not in your pipeline? The people who are on LinkedIn are often leaders, in whatever role they are in. They are influencers. Seeking new information. These types of people are often influencers within their peer networks.

Think about this when you are creating your LinkedIn content. Write for your customer and the problems they have, even if they are not currently following you. The reality is, you may end up connecting to that person eventually anyway because of the laws of attraction.

It's not about having the widest reach. It's about reaching the right people. What's the most efficient type of marketing in the world?

It's not Google or Facebook. It's still word of mouth.

Happy July 4th weekend!

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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