Advice to leaders on navigating a crisis

SOLID TIPS FOR LEADERS IN ANY KIND OF CRISIS.

  1. Be present and visible. As a leader, your perception about how available and visible you are is inflated. You always feel anyone can contact you. Your employees don't feel the same way. You need to create opportunities to be present with your employees, even if you can't be there physically. This can be on chat like Slack, or on video conferences. If you aren't used to responding in chatrooms, get used to it.

  2. Be understanding. In times like this, people are afraid. Ask about their families and friends before talking about the business.

  3. Be realistic. Don't promise things you can't deliver. None of us know what will happen tomorrow, and so it's sometimes tempting to say you can promise things you can't deliver. Better to say "I know as much as you do" if that is the truth.

  4. Be creative. Your customers may want different things delivered a different way than they did just one month ago. They still may be willing to pay good money for a valued service. Those that can be creative and help their customers problem-solve while at the same time not be seen as taking advantage of a crisis situation will be the ones that thrive.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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