Supply Chain Dive: Google harnesses Maps data as it enters last mile market

Written By Kaylea Sepulvado

Map quality and data ownership could be key advantages in the last mile space going forward. Customers for Google’s last mile offerings are likely to only help the company improve its own mapping accuracy further, said Rick Watson, founder and CEO of RMW Commerce Consulting, in a LinkedIn post.

“Listen to any Amazon Flex driver and one of their primary complaints is about their route, maps, etc.” Watson wrote.

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