Wunderkind is a platform that enables brands to target web visitors through emails, texts and other digital advertising formats.
I remember when Wunderkind was called BounceXchange, which at the time was one of the more innovative product ideas I’ve seen in a awhile. The theory was simple, if someone was trying to leave your site, give them a product offer or content to incite them to stay.
TechCrunch: Behavioral marketing platform Wunderkind nabs $76M
Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.
Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.
Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.
In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.
