Via rounds up $15 million in Series A funding

PlatformsMarketing

Mar 24

Via is a professional Mobile Commerce platform for eCommerce businesses. Via software enables businesses to send personalized messages to their customers for increased revenue and customer satisfaction.

The company feels to me more like Klaviyo for a mobile generation. Treating SMS as a way of doing business instead of just another way to blast marketing promotions at people.

TechCrunch: Mobile commerce startup Via rounds up $15 million in Series A funding

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Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/

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