Pack Raises $3M for Its Low-Code Platform to Enable Headless Commerce

Platforms
Written By Rick Watson

Pack’s platform simplifies and de-risks headless commerce for merchants by providing an end-to-end infrastructure to help them create and control unique customer experiences in a low-code environment while integrating with existing backend commerce tools.

There has been an interesting split in the headless market recently.  There are companies focusing on content management, but then there are also what you might call front-end integrators who are helping developers stitch together all the various front-end and back-end services required to create unique consumer experiences.

I think over time, these types of services will become part of the front-end of more and more eCommerce platforms themselves rather than being separate services.

PACK: Pack Raises $3M for Its Low-Code Platform to Enable Headless Commerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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