Ulta Beauty set to invest 20 million dollars in tech start-ups through new investment fund

Retail
Written By Rick Watson

Prisma Ventures will make its selection from start-ups that are primarily Series Seed and Series A companies, either in the industry for personalised and data driven technology, augmented reality (AR) and the metaverse, technology-focused beauty products and services or social commerce.

The areas that Ulta says it will focus on include AR/VR, data-driven technology, and personalization.  The new fund will select its applications from seed-funded ventures and given them access to Ulta’s innovation team as a resource, which seems extremely helpful for an early stage company.

FashionUnited: Ulta Beauty set to invest 20 million dollars in tech start-ups through new investment fund

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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