Triple Whale Raises $25 million for its Shopify Data and Reporting App

Reporting
Written By Rick Watson

Triple Whale has an app which makes it easy for Shopify stores to report on important metrics.

Triple Whale is a very popular app for Shopify small businesses, and it’s notable that Shopify participated in the fundraising round.  Triple Whale has almost become like a meme app in the Shopify community, and I think highlights one of Shopfy’s core positioning issues.

Shopify, which market is more important to you - the small business or the Enterprise?  No Enterprise would ever use this app, and the fact that Shopify has to invest in another app for small businesses get basic reporting to its merchants is not a good look either.

TechCrunch: Triple Whale raises $25M for its smart Shopify data platform

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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