Sprouted Buckwheat Snacks Brand Lil Bucks Raises $3M in Series A Funding

Retail
Written By Rick Watson

Lil Bucks is a Chicago-based company that makes snacks and toppings from sprouted buckwheat.

Chicago-based sprouted buckwheat better-for-you snacks and toppings manufacturer Buckwheat Snacks has raised $3M in Series A growth funding that will be invested in retail, marketing, talent, and new products. Healthy, better-for-you snacks have been a trend in 2024 for entrepreneurs and incumbents. What happens in 2025? Have we not seen this movie before? Hello, DTC hype.

FoodNavigator-USA: Lil Bucks raises $3m in Series A funding to fuel retail growth, product innovation

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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