Society Brands Acquires Brand Management Agency OmniiX to Accelerate Rapid Growth of Acquired Companies

Aggregator

Mar 29

Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on Amazon and their own DTC sites.

Society Brands had previously raised $200 mMillion and agencies are usually are not that expensive, so this may be a cheap pick-up for an aggregator that decided it was easy to acquire a business but very difficult to actually run an Amazon business.

PR Newswire: Amazon Aggregator Society Brands Acquires Brand Management Agency OmniiX to Accelerate Rapid Growth of Acquired Companies

societybrandsomnixagencyacquisitionaggregator

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/

Society Brands Acquires Brand Management Agency OmniiX to Accelerate Rapid Growth of Acquired Companies

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