ShopThing raises $10M to scale its live video shopping marketplace

Marketplaces
Written By Rick Watson

The company’s app allows its network of shoppers and influencers to walk into stores and select products, livestream them to audiences and then purchase an item on a customer’s behalf.

Live shopping is still a phenomenon that has not caught on to a significant degree in the US. If there is a place it could work however it may be luxury events designed to promote exclusivity, generate excitement, and take advantage of how powerful social signaling is.

TechCrunch: ShopThing raises $10M to scale its live video shopping marketplace

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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