Publicis Sapient Acquires eCommerce Agency Corra
Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands.
Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Those that have been in the eCommerce space a long time, probably know of Corra. They have been a long-time leader in the Magento implementation space, and have branched out to other platforms like Shopify in the past years. Despite this, it never felt to me that they moved too far past their Magento roots. And in a world where Magento is not winning many direct-to-consumer deals, that’s a problem for an agency like Corra and I can’t imagine the agency was growing significantly in recent years as a result.
