Proper Good Raises $3M in Seed Funding

Retail
Written By Rick Watson

Proper Good is a shelf-stable meal solutions company.

This team appeared on Shark Tank in 2020 and have grown significantly.  The concept is simple.  A shelf-stable complete meal that only needs 90 seconds in a microwave.  It sounds scary and unbelievable at the same time, almost like an Army MRE but for regular people.

I love this idea already and suddenly getting hungry.

FoodNavigator-USA: 'Unbelievably convenient' Proper Good lands $3.5m in seed funding to fuel retail expansion of shelf-stable meals

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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