Popup raises $3.5M seed to personalize online storefronts

Platforms
Written By Rick Watson

Popup is the no-code commerce platform that lets you control the customer journey, visually. Build online Popup Stores to sell anything, anywhere in the world.

The company was founded by two ex-Shopify developers who see a simple way for people to create new storefronts without a lot of complexity. It’s notable that these founders see more opportunity for innovation outside of Shopify than within it even at the low-end of the market.

TechCrunch: Popup grabs $3.5M for no-code way to personalize online storefronts

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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