OSF Digital Acquires UK-based Oegen

Platforms
Written By Rick Watson

OSF Digital is a commerce and digital transformation company with expertise in connecting technology and strategy to drive business goals. Oegen is a Salesforce consulting firm with expertise in Salesforce Experience Cloud as well as Marketing Cloud, Sales Cloud, Service Cloud, and B2B Commerce.

OSF Digital has been on somewhat of an acquisition spree in the last year acquiring FitForCommerce, Aarin, Paladin Group, Kolekto and Netonomics.  It’s a pretty well-understood playbook for agencies to increase their valuation by rolling up smaller players to increase their revenue size.  The reason is much larger consultancies and private equity players pay a higher revenue multiple premium for the same company once it clears $10 million in revenue.

FinSMEs: OSF Digital Acquires Oegen

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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