Online Grocery Discount Store Martie Raises $7M

Marketplace
Written By Rick Watson

Martie, founded in 2021 by Kari Morris and Louise Fritjofsson, aims to revolutionize the online discount store market by offering surplus inventory from various brands at discounted prices of up to 70%. Initially focusing on self-stable groceries, Martie has expanded into non-food categories such as beauty, cleaning supplies, pets, household items, and kitchenware.

Online grocery discount store Martie has raised $7 million. Why is this interesting? Martie aims to lessen food waste by offering surplus supplies at deeply discounted prices and is also focusing on a different part of the grocery sector.

LinkedIn: A four-time founder raises $7M for an online discount grocery store

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

Threecolts To Acquire Walmart Marketplace Tool DataSpark
Next

Cart.com Raises Debt Investment