Maropost Acquires Findify To Power Next-Generation Ecommerce Shopping Experiences

Platforms
Written By Rick Watson

Maropost is the leading unified commerce platform that helps manage business-critical operations, including eCommerce, In-store Retail POS, Marketing Automation and Help Desk Management.

Findify developed a powerful solution that harnesses the power of AI, machine learning and big data to deliver next-generation merchandising, search, product recommendation and analytics solutions for ecommerce stores.

I hadn’t heard of Maropost in the past, and it looks to me like they are trying to copy the Salesforce playbook bundling e-mail marketing and eCommerce for smaller merchants.  Findify offers search, merchandising and personalization, which is a difficult space to survive in long-term.  I expect that Findify was likely looking for a platform exit.

Maropost: Maropost Acquires Findify To Power Next-Generation Ecommerce Shopping Experiences

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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