Marketing Tech Platform Insider Raises $500M In Series E Funding

Platforms
Written By Rick Watson

As a leading enterprise marketing software provider, Insider enables marketers and customer experience teams to create highly personalised omnichannel experiences and manage customer engagement from a single platform.

Insider, an enterprise omnichannel experience and customer engagement marketing platform, has raised $500M in Series E funding. The company enables brands to deliver personalized customer experiences across digital channels. It will use the capital to invest in its technology and AI solutions, grow its sales and marketing in 28 countries, and explore strategic acquisitions. Insider claims to be the first company to combine predictive AI with customer experience.

Bloomberg: General Atlantic Leads $500 Million Funding for Startup Insider

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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