Luxexcel Acquires by Meta As The Latter Works Toward AR Glasses Goal

Luxexcel, which was founded in 2009, says it can integrate the elements needed to create an augmented reality experience within a prescription lens, such as holographic film and projectors.

If there’s one thing you can say about Mark Zuckerberg it’s that he has full control over Meta’s destiny, and he is determined to go in this direction. He has just thrown more money into the metaverse with the  acquisition of Luxexcel, a Netherlands-based company that specializes in 3D-printing prescription lenses for smart glasses.

For its part, Meta has been investing in both AR and VR and this definitely fits into the former category.

The company Luxexcel was founded in 2009 has patented a lens with a transparent display technology to create augmented reality experiences on regular glasses.

This is what I’m talking about, people! Who wants to wear a goofy headset? We would much rather be like Google Glass and the generation of glassholes who tried out this technology in 2013. Who even remembers these now?

Meta’s mortal enemy Apple is moving into the Augmented Reality space but has its current mobile platform to defend. Having an existing platform to defend has its advantages in that you can leverage a user’s existing investments to move into a new realm. It has downsides too, however. Namely, if the old world is not helpful in the new one you could end up creating something not as useful because you are afraid to take bigger risks. I am not really worried about this with Apple especially since it has proven it can innovate.

Zuck definitely has conviction here and is investing like a venture capital firm. He is determined to not be like Microsoft, which missed a major platform transition like the Internet.

The Verge: Meta acquires smart lensmaker Luxexcel as it works toward AR glasses goal