Beni Raises $4M to Be The Finder for The Resale Economy

Platforms
Written By Rick Watson

Beni is a browser extension that shows users apparel and accessories listings from leading resale platforms related to products they’ve searched for. The company has partnered with resale platforms like eBay, Rent the Runway and The RealReal.

The way the app works is it’s a browser extension which finds used or resale alternatives for the items that you’re browsing online.  Given the rise of used and circular economy items out there, I can definitely see how this will be useful.  Is it truly an investable idea?  Possibly as a rollup opportunity by a larger player in the space.

Retail Dive: Resale tech startup Beni raises $4M

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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