Levanta Raises $20M in Series A Funding

Marketing
Written By Rick Watson

Levanta is an affiliate marketing platform founded in 2023 that connects Amazon sellers with a vetted network of creators, enabling performance-based partnerships to drive revenue, expand market reach, and enhance customer acquisition.

Levanta, an affiliate marketing platform for Amazon sellers, has raised $20 million, which will be used to hire talent, expand its platform capabilities and accelerate growth. Amazon sellers increasingly use direct partnerships with creators to grow sales and revenues on non-Amazon channels. Who would believe that in 2024, affiliate marketing is still a part of marketing solutions brands use to scale revenues?

PRNewswire: Levanta Secures $20 Million in Series A Funding Led by Volition Capital to Accelerate Creator-Driven Commerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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