Creator Advertising Platform Agentio Raises $12M Series A

MarketingPlatforms
Written By Rick Watson

Agentio is a creator marketplace startup founded in 2023 by Arthur Leopold (ex-Cameo president) and Jonathan Meyers (former Spotify Automated Content Marketing team lead). The platform enables YouTubers to sell their ad slots directly to brands through an automated marketplace, eliminating traditional intermediaries like agents and agencies.

Automated creator advertising platform for YouTube influencers to sell ad slots to brands Agentio has raised $12 million in Series A funding, which will expand its brand and creator network, scale its platform capabilities, and introduce integrations with additional social channels. Agentio offers a platform that makes purchasing advertising integrations within creator content simple. Brands want access to these audiences not available through traditional digital marketing channels.

TechCrunch: Agentio raises $12M from Benchmark for its YouTube ad marketplace

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

ID.me Announces Closing of $67M Secondary Tender
Next

Levanta Raises $20M in Series A Funding