Kering Group Acquires Fragrance Brand Creed Beauty

Retail

Jul 11

Established in 1760 by James Henry Creed, the House of Creed is the largest global independent player in the high-end fragrance market.

Kering manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry.

Creed Beauty was the largest global independent player in the fragrance market and will likely form the foundation of the Kering Beauty category. Kering owns several major fashion brands like Gucci, Balenciaga and others. Kering created its beauty division in February of 2023 to help its other major brands develop beauty products. I suspect that strategy is going well and this allows Kering to use Creed in the future to manufacture fragrances for all of the Kering Group brands.

Kering: Kering Beauté aquires Creed, the high-end luxury heritage fragrance house

creedbreedbeautykeringgroupkeringbeautefragranceluxury

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/

Kering Group Acquires Fragrance Brand Creed Beauty

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