Content Optimization Platform Copley Raises $4.8M in Pre-Seed Funding

SaaSPlatforms
Written By Rick Watson

Copley is an experimentation platform for e-commerce brands, with integrations across channels to create, deploy, and test content.

Content optimization and experimentation platform, Copley, has raised $4.8 million in Pre-Seed funding, which will be used in product development and hiring talent in engineering, sales, and customer success. AI-based tools to analyze advertising or content for marketers are a hot sector with agent-based solutions currently receiving interest from investors. Interesting to note that the Klaviyo co-founders are part of the investors, as the Copley founders are ex-Klaviyo and ex-Salesforce.

FinSMEs: Copley Raises $4.8M in Funding

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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