Champion Petfoods acquires by Mars Petcare

Retail
Written By Rick Watson

Champion Petfoods is a Canada-based maker of premium pet foods under the Acana and Orijen brands.

Mars is already a huge player in the pet market and through this acquisition they are getting access to the Acana and Orijen brands.  Mars is an extremely sophisticated digital operator not only through retail, but also digital direct to consumer channels and Amazon.  This is the second major acquisition in the pet arena this year for Mars with its acquisition of fresh petfood brand Nom Nom earlier this year.

Pet Food Industry: Mars Petcare acquiring Champion Petfoods

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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