Bttn backs by Tiger Global with $20 million in Series A funding

Marketplaces
Written By Rick Watson

The company’s business-to-business e-commerce marketplace provides a variety of name-brand medical supplies, saving its customers an average of between 20% and 40%, while providing a better ordering and shipping experience.

One of the biggest under the radar stories in eCommerce right now in my opinion is the growing share of eCommerce revenue in traditional product categories that until now have been almost exclusively the domain of business to business purchases.  Medical supplies is just one of thousands of categories in this bucket.

TechCrunch: Tiger Global backs bttn, leading e-commerce infiltration of medical supplies

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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