Athleisure Brand Vuori Raises $825M in Share Sale

Retail
Written By Rick Watson

Vuori Inc is a California-based premium athleisure wear maker.

Activewear maker Vuori has raised $825M via a secondary share sale at a higher valuation of $5.5 billion after raising $400M in 2021 at a $4 billion valuation. The new funding will be used to open new retail stores as the brand plans to exceed 100 stores in 2026 and further develop new key markets in Europe and Asia. Vuori is an outlier as they are selling premium athleisure that retails $100 leggings and $64 sports bras at a time when apparel brands are facing headwinds.

Bloomberg: Vuori Share Sale Values Athleisure Startup at $5.5 Billion

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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