Who Gives a Crap just raised $30 million by targeting only investors who are aligned with the company's mission

Who Gives A Crap is an Australian “profit-for-purpose” company that manufactures toilet paper and other paper products and donates 50% of its profits to projects that provide clean water, toilets and sanitation products in developing economies.

Personally I think it's risky to use venture capital to invest in a new manufacturer who will use the bulk of the money for inventory, rather than technology. I would rather see debt financing used for holding inventory.

Insider: The toilet-paper startup Who Gives a Crap just raised $30 million by targeting only investors who are aligned with the company's mission

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