In this article, discover Amazon's intriguing invite-only deals during Prime Day, reminiscent of the process of buying exclusive sneakers at a Nike Store. Unveiling the strategies behind these offers, the piece explores how they generate engagement and scarcity. Prepare to delve into the rising trend of invite-only deals and their potential impact on the retail industry, particularly during holiday seasons.

The post discusses how Amazon and Pinterest have been facing challenges with their advertising approach and how a multi-year ad partnership between them could be the solution. We explores the possibility of Pinterest becoming an acquisition target for Amazon and how the partnership could potentially lead to other interesting directions for the two companies.

For those who didn’t attend Shoptalk in Las Vegas or missed my session, I gave a talk on 8:30 Monday morning about Implementing Headless eCommerce with my friend Dimple Rao, VP of Product Management and User Experience Design at Chico’s FAS. Read my top three takeaways from the talk!