We explore key considerations for individuals looking to join startup ventures. Learn about job security, recruiting friends, evaluating management, and understanding the motivations of the startup's leadership and investors. Whether you're a seasoned professional or new to the startup scene, these insights will guide your decision-making process.

In this article, we delve into the dynamic world of SaaS companies and their perpetual quest for growth and innovation. Discover the crucial "first things first" approach these companies must adopt on their journey of discovery. Gain insights into the pivotal phases they navigate and why getting the fundamentals right is paramount for success.

Explore the significance of LinkedIn as a marketing funnel, the pivotal role of trust in its success, and the art of finding your voice in six months. Discover key questions before posting and how unique assets, practice, and consistency propel growth.

Explore the dynamic world of SaaS evolution. Beyond innovation, learn why strategic positioning matters for eCommerce success. Uncover roles, impacts, and insights from ChannelAdvisor's triumph. Whether forging new paths or capturing existing markets, discover the keys to meaningful SaaS growth in this insightful journey.

Recent Rebrands Show the Importance of Thoughtfulness in Decision-Making for Companies. The article delves into major brand rebrandings like Facebook to Meta, Twitter to X, and HBO to Max, questioning the thought process behind such transformations.

This article discusses the challenges agencies face in adjusting to Shopify's rise and outlines strategies they have adopted, such as specializing in B2B, offering app development services, or focusing on headless installations. Learn more about the changing dynamics in the agency landscape and the opportunities it presents.

Discover the current state of eCommerce and gain insights into building a profitable online business. In this article, we delve into the key elements that drive success in the ever-evolving eCommerce landscape. From a technologist's perspective, we explore the importance of striking a balance between technology, team dynamics, and profitability.

We delve into the crucial role of understanding your audience in achieving business success. Drawing inspiration from Bill Gurley's experiences in the venture capital industry and reflections on past mistakes, we explore the impact of bad judgment and the influence of luck.

This article outlines key factors that contribute to the success of marketplace entities, whether they are B2B or other types of marketplaces. We emphasize the importance of traffic generation, understanding the actors involved, establishing a payment system, leveraging existing relationships, identifying actors with financial capacity, and setting a realistic launch date to gain initial traction.