What Headless Vendors Get Wrong

Taking a break from LinkedIn somewhat but just thought I would get this out there.

What do I find that most headless vendors get wrong in their messaging (most who are trying to be "the next mid-market or upmarket Shopify")?

APIs and decoupling give you flexibility. Flexibility does not always yield results. Or productivity. Or low cost of ownership. Or revenue.

Decoupling and flexibility don't even always yield best of breed from an end to end solution point of view.

In business, the best results are achieved from the best system. Systems are a combination of people, process, and technology working together to generate value, reduce errors, and improve profitability, customer experience, etc.

The technology is 20% of it. The people are 50% of it. And the process is 30% of it.

#ecommerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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DTC Growth is more about your audience, mission and differentiation, and less about technology.