The Case for Square

You are forgiven if you haven't followed #Square closely. They grew up in payments, helping physical retailers - mostly the smallest entrepreneurs.

Today I make the case to start paying attention if you are in #ecommerce

1 - First, Square is fundamentally a financial services business. One one side you have consumers, and the other, sellers.

I like to describe it as what Paypal would be doing if they were actually paying attention.

A few quotes from their recent earnings call:

2 - “Our focus is on helping Bitcoin become a native currency for the Internet” -- while this is a < 5% bet for them now, it's already prominent in their UI for users.

3 - - gross profit from sellers 606M, up 48% y/y" - Square reports out two things only. Gross Processing Volume (GPV) and Gross Profit. That's it.

4 - Their main seller priorities are:

a - enable omnichannel b - grow globally c - go up-market

Keep in mind "omnichannel" from their roots means more online and digital-only commerce. Whereas "omnichannel" from Shopify means more physical eCommerce.

5 - Unlike their humble beginnings, their primary segment is now mid-market. Which they describe as greater than $500k gross processing volume/year.

But one of their most recent wins was SoFi stadium.

6 - The recent Square Cash App Pay blows every other payment method out of the water - including Shop Pay. Press a single button button to pay at retail or scan a QR code at retail is ridiculously convenient for both parties.

7 - The company is growing fast and wants to grow faster. "Out CAC is $5 and that is _too efficient_. We will be spending more to grow faster".

When is the last time you heard a company say that?

8 - As far as I can tell, they have about 2 million active sellers. AfterPay acquisition added 100k mostly midmarket and larger merchants to their ecosystem.

Finally -- Shopify's recent moves in NFT and bitcoin and Tobi's "innocent" questions on Twitter about de-fi mean the company is following what Square is doing.

#ecommerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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