Profitability is not enough anymore - it ensures only survival, not efficient growth. Necessary but not sufficient. Amazon and Shopify successful got the memo that the growth of free cash flow is paramount these days.

Shopify introduces Shop Pay for Enterprise, unlocking its accelerated checkout experience for businesses outside the Shopify platform. With plans to integrate Adyen later this year, Shopify aims to offer payment processor flexibility and compete against custom checkout solutions in the market. The move signifies Shopify's strategic push into the mid-market and Enterprise segments.

The future of Shopify depends on its ability to meet the needs of its customers through continuously adapting and evolving. The eCommerce landscape is rapidly changing and Shopify, like many others, will need to continue to find ways to innovate. Learn more about Shopify's approach to payments and the implications for the future of ecommerce.

Shopify Editions announces a huge set of changes completed in the last 6 months, the chance to surprise with new, and some pre-announcements.