Discover how Shopify’s recent hire of Mikhail Paraikh, a seasoned expert in advertising and machine learning, signals a pivotal shift for the platform. Explore Shopify's strategic ambitions in enhancing the Shop App, advancing advertising solutions, and leveraging AI for content creation. Learn how this new leadership could transform Shopify’s approach to scaling and innovation in the eCommerce space.

The article delves into the insights of renowned software design expert Martin Fowler, offering a fresh perspective on organizing eCommerce around business capabilities. It navigates through the ongoing architecture debates, drawing parallels with historical technology trends and providing practical advice for decision-making.

Explore the evolution of eCommerce solutions from early challenges to the emergence of key players like Shopify, Demandware, and Magento. Discover how these companies have impacted the market and how organizations are adapting to changing economic environments and consumer demands.