Discover key insights from The Lead event where Rick Watson discusses with Bennett Fox-Glassman about personalization in business. Learn why personalization is not a standalone business goal, how to start with high-value customer journeys, the importance of cross-functional collaboration, the limitations of relying solely on technology, and when consistent messaging might be more effective than personalization. Perfect for business leaders looking to enhance customer engagement and lifetime value.

Amidst the hype surrounding 'personalization' in business, it's time to reconsider its true impact. Contrary to popular belief, shared experiences and compelling offers often trump personalized marketing tactics. In this article, we delve into why business fundamentals like inventory management and offer quality matter more than ever in today's retail and eCommerce landscape.