eCommerce Rick Watson eCommerce Rick Watson

The Simplicity Imperative: And The Move to the Age of Personality

Discover how brands and retailers are transitioning from over-built technology to embracing simplicity and personality. This article explores the shift from traditional eCommerce IT to investing in brand message, personality, and high-quality content to stand out in a noisy world. Learn why the age of technology has passed and the age of personality is here to stay.

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