Discover key insights from The Lead event where Rick Watson discusses with Bennett Fox-Glassman about personalization in business. Learn why personalization is not a standalone business goal, how to start with high-value customer journeys, the importance of cross-functional collaboration, the limitations of relying solely on technology, and when consistent messaging might be more effective than personalization. Perfect for business leaders looking to enhance customer engagement and lifetime value.

Recent retail data from Amazon and the National Retail Federation (NRF) highlight a shift in consumer buying habits towards value-driven purchases. Consumers are more price-conscious and are opting for lower-cost alternatives when available.