Discover how brands and retailers are transitioning from over-built technology to embracing simplicity and personality. This article explores the shift from traditional eCommerce IT to investing in brand message, personality, and high-quality content to stand out in a noisy world. Learn why the age of technology has passed and the age of personality is here to stay.

In my writing and content production, I focus on providing valuable insights to a mid-market and enterprise-level eCommerce audience, including brands, retailers, marketplaces, agencies, and investors. My content is designed to help decision-makers make better choices, gain new perspectives on familiar topics, and uncover important truths.