Explore how the trade-down phenomenon is reshaping B2B and B2C sectors, driving companies to adopt strategies outside their core competencies. Discover how envy and consolidation impact major players like Target, Walmart, and Amazon, and learn how businesses can navigate this shifting landscape by either doubling down on their unique value propositions or redefining their market approach.

Discover the highlights and insights from the MACH Alliance event, where technology leaders discussed transformative journeys of multi-billion dollar retailers, the evolving role of Shopify in the enterprise landscape, and the growing prominence of composable solutions. Dive into the key takeaways from industry experts and the strategic implications for vendors and agencies navigating this dynamic environment.