Shopify’s Q4 2024 earnings reveal strong growth driven by efficiency. With revenue up 26% year-over-year and free cash flow surging 78%, the company is optimizing expenses while maintaining its market dominance. But how sustainable is this strategy, and what does it mean for Shopify’s future in Enterprise and beyond?

Discover why 2025 is shaping up as the Age of Efficiency, with CFOs doubling down on profitability. Learn how businesses are navigating budget cuts, prioritizing growth, and making strategic decisions in a challenging landscape.