Rick's Rules for Building Marketplaces

Something new just popped into my head. Here are my rules for building marketplaces. I'm sure there are more.

What would you add?

1. If you don't have unique supply, you may not have anything different to offer the world.

2. Your marketplace must solve a real consumer problem. Can you identify it in a way that is clear?

3. In some ways, marketplace is a race between supply and trust. Supply must always win by a hair if you are pushing the envelope.

4. If you don't obsess over your vendor experience, why should they pick up the phone when you call?

5. The simpler you make it to onboard, the higher up the vendor's roadmap you go. There is an opportunity cost formula in the head of every potential vendor you are targeting.

6. It will take much longer than you think to sign up your supply. For services with product-market fit, I always follow a standard 10-3-1 sales formula (qualified prospect conversation - proposal - signed deal). If you are just starting out, you need more than this because you are still figuring it out.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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