Microsoft Takes The Wrong Approach With Buy Now Pay Later

Sometimes I wonder how companies are plan their corporate strategy. Take the recent Microsoft introduction of Zip (nee' QuadPay) into the Edge browser.

- Default on, can't even disable it unless you ask Microsoft to do it. - Layers over checkout flows as an option. - $4 added to each purchase even if you pay on time. (QuadPay is a Buy Now Pay Later provider)

I would expect Edge to be used more by an older generation of consumer who likely don't know they can change it (I would love to see the # of users who "willingly" install Edge), which you could almost describe this as "predatory" at worst, and extremely annoying at best.

For a browser running at 4% marketshare, this is not how you increase adoption. This is how to tax this user base on the way down.

The whole world is now based on chromium essentially which makes the browser more or less a neutral vessel. Microsoft trying to take us back to the bad old days of IE6?

I ask again -- what is #Microsoft doing in #ecommerce?

Ultimately I expect this decision to be reversed but it could take some time given the complexity of the company.