If Amazon’s Supply Chain Normalizes - Efficiency Will Be Gained

It's a popular opinion that Amazon, one of the greatest supply chain companies in retail, will emerge even stronger out of this situation. I wanted to analyze why this is all happening.

Those who have experience with agile software over traditional waterfall methods know that one of the reasons it demand so much efficiency and improvement from the team is that sprint length is very short. And the shorter you make sprints, the better your processes and communication need to be, and the more waste you need to reduce.

Well, preparing for Black Friday is like giving someone months to prepare for a big software release. Whereas what we have now is Black Friday every day for the company. It's been very apparent the consumer and seller-facing restrictions -but what is not seen behind the scenes are the internal improvements being forced into action based on the sustained increased volume.

CNBC has chronicled all the demand-softening Amazon has done to keep up.

Consumers and sellers don't see it now - but when volume normalizes, I think you will see Amazon raise the bar significantly higher again on its 1 day standards, FBA check-in and shipment turnaround times, etc. All the new processes will be doubly effective in a time of normal volume.

Look out retail.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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