How Google Rules eCommerce

eCommerce
Written By Rick Watson

It's ironic that Google, the original gatekeeper of information, is now the one complaining about Amazon, the new gatekeeper of eCommerce.

Is there anything that Google can do to become truly dominant at eCommerce?

I expect not at this stage in the company's history. It is what it is. It's tremendous, don't get me wrong and I can't even count how many times I use it a day.

For eCommerce, Google is ads. Ads for people with search intent. That's all. And any kind of new eCommerce marketplace model from Google is not going to challenge Amazon at this point.

HOWEVER. In one way, Google already rules at eCommerce. SEO. Ever built an eCommerce website and not care about SEO? Nope.

Every built an eCommerce website and not cared about Amazon? Well, yes. There are actually people still in this bucket.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

What The Press Got Wrong About Albertsons and Google’s Partnership
Next

How Many Headless eCommerce Platforms Can The Market support?