Amazon Announces Another Acquisition in eCommerce Software Market

SaaS
Written By Rick Watson

Big news yesterday is Amazon announced another acquisition in the eCommerce software market

That's right, Amazon acquiring a multichannel inventory and fulfillment solution Veeqo. My strong suspicion is this solution will become the basis for Amazon's multichannel App Store, which it does not have currently.

So let's review.

Amazon acquired Indian cloud-based POS Perpule - which focused on offline stores that had not yet digitized.

Amazon acquired Australian-based eCommerce player Selz - which focused on entrepreneurs starting eCommerce stores.

So now it has the trifecta -- eCommerce, POS, and App Store.

This combined with existing assets like an advertising and fulfillment solution, plus a connection to one of the most liquid eCommerce marketplaces on the planet, and the fact that Amazon tends to think in 10 year time horizons, what do you think they are planning next?

Sure looks like a different approach than they've taken previously to the Stores market.

I would not be surprised at all if Amazon introduces a kind of global "off-Amazon Prime" to buyers which is designed to reinforce its advertising > software > fulfillment flywheel.

Many changes are coming to eCommerce folks ....

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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