Thoughts About Amazon Acquiring Perpule

SaaS
Written By Rick Watson

Amazon acquired an Indian startup Perpule, which has helped many stores get online in the region. It's an interesting direction but it remains to be seen if Selz + Perpule is a trend-line, or something else? The thing about Amazon, there is a plan. It just may take some time to discover it from the outside. Here are a few thoughts this morning about this acquisition:

  • Both acquisitions were in APAC, something that I think it makes sense to pay attention to.

  • So, unlike others, not just focused in the US and Europe, these eCommerce platform markets are more "Red Ocean". Many APAC and MENA markets are still using open source (like relatively old Magento versions) or nearly free solutions - so there is a lot of opportunity for disruption.

  • APAC is going to continue to grow faster than the West, and have more unique / diverse needs

Amazon like Apple in the past is investing in trends and growth. If a particular sector is growing much faster than another, it pays to be ahead of it.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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