The Launch of WHP+ in 2020

Press
Written By Rick Watson

Honored to have worked with Yehuda Shmidman this year on the launch of WHP+ - a platform of digital assets delivered through the combination of innovative people, partners, process, and technology partners.

Its Yehuda's vision to transform the licensing business for the digital generation. Brands need to take control of their most important asset - who their customer is and how the brand is represented to them. No one can afford to leave their important customer relationships to distribution channels any longer.

The entire goal of WHP+ - from the beginning - was to create a center of excellence that accelerates its outcomes for brands it partners with.

It's not just about talented people internally at any one company any longer. It takes more than a village of vendors, partners, agencies, and consultants to deliver a great customer experience.

Blessed to have worked with these fantastic folks on its growth: Erinn Murphy, Jameel Spencer, Todd Lutwak, Andy Dunn.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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