Is Instacart headed to be America’s top grocer?

I was recently quoted in an article on Modern Shipper about Instacart’s impact in the grocery space:

“In either estimate, Instacart has gone from bougie to basic in the matter of months. Instacart has made itself synonymous with online grocery shopping the way Uber has with ride hailing and Airbnb for short-term rentals. Rick Watson, founder and CEO of RMW Commerce Consulting, believes Instacart is “quickly headed to become the largest grocer in America, and it’s already too late for incumbents like Amazon and Walmart.” While I disagree, Watson has made noteworthy points across a swath of LinkedIn posts.”

Read more at FreightWaves.com.