Benchmark Wins Deal for Live-Shopping App Popshop at $100m Valuation

Press
Written By Rick Watson

I spoke with The Information on Live-shopping.

Short-video app TikTok could also become more of a shopping destination, mirroring the approach of its sibling app in China, Douyin, which lets users buy products they see in videos without leaving the app, said Rick Watson, a consultant who advises companies on their e-commerce strategies. He said Western tech companies have yet to prioritize live shopping as much as their Asian counterparts: “The solutions haven’t been that great.”

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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