Redefining Retail: Commercetools, InStore, and the Future of Unified Commerce – A Conversation with Dirk Hoerig

In this special episode of The Watson Weekly, we sit down with Dirk Hoerig, co-founder of Commercetools, to explore the company’s journey from Germany to global eCommerce leader. Dirk shares insights on their ideal customer, key pain points they solve, and why their North American market entry succeeded where others failed.

For more news from Rick, check out:

https://www.rmwcommerce.com/ and https://www.linkedin.com/in/rickwatsonecommerce/